The GameDay multiplatform motorsports portfolio delivers highly specialized content and events that engage motorsports fans at their passion point. We ignite this passion with programming and unmatched content that includes highlights, behind-the-scenes interviews, online social communities, and fantasy racing to create relevant and memorable brand experiences for our partners.
These fans are passionate and openly support the companies that support their interests. NASCAR is the number one spectator sport, representing 17 of the top 20 most attended US sporting events. One in 3 U.S. adults are NASCAR fans. Almost 40% of the fan base is made up of women.
Our audience follows motorsports year-round. They have a voracious appetite for in-depth race coverage, news, photos and videos. They are educated, married with kids and enthusiastic about sports and outdoor activities.
GameDay offers integrated, cross-channel advertising opportunities that include a mix of regional television and online advertising. We connect your brand with this highly desirable audience through brand integration with the content, special promotions, and sponsorships.
Our team of experienced sports marketers will help design custom plans to meet your marketing challenges.
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