SEARCH ENGINE OPTIMIZATION (SEO)
search-engine-optimization

Gameday Interactive’s team of certified Search Engine Optimization (SEO) specialists are dedicated to helping businesses achieve top rankings for relevant, popular keyword phrases within the Google, Yahoo! and MSN organic indexes.

What is SEO?

Search Engine Optimization (SEO) is the act of altering a website so that it can be easily indexed by crawler-based search engines for the means of gaining top rankings in page results for search terms that are likely to be used by the site’s target audience. Also called "Organic" or "Natural" search because the results displayed are based on the relevance and popularity of the website. No money is paid to the search engines for placement or clicks.

What we do.

Our SEO Specialists are all highly experienced in Internet marketing and search engine placement strategies. As every website is different, our approach for achieving top organic rankings is customized to suit each of our clients’ unique needs. That being said, the following basic processes are used for each of our clients to ensure their websites have the best possible chances for achieving top rankings for the most relevant and popular keywords being used by customers to find their businesses.

Website Analysis

The best SEO strategy in the world will not be effective if your website is not able to be seen by the search engines. For this reason, Gameday Interactive begins by examining your website in detail to determine if there are any barriers to search engines being able to find it. Outdated coding standards, non-search engine friendly navigation, heavy use of Flash, HTML validation issues and improper page redirections are only a handful of issues that can have dire impacts on the search engines’ ability and/or desire to index your website.

Our web development team is well versed in all modern web development standards and advisable accessibility practices. Our team will examine your website from front-end to back-end to identify potential issues and appropriate corrective measures.

Keyword Research

Proper research assures that your website is optimized for the keywords most often used by your customers. Without proper research, optimization is likely to yield poor results. Gameday Interactive uses industry proven keyword research tools to identify the optimal set of relevant and popular keyword phrases for enhancing your website’s content for search engines.

Identifying and Evaluating your Competition

After selecting the best keywords to target, it is important to know which websites rank highest for these phrases in the major Search Engines. Most companies will tell you they can identify their key competition. More often than not however, clients are surprised to learn that the online competitive landscape can vary drastically from that of the world of brick and mortar. On the Internet, websites that appear in the top rankings the most often for your target keywords are referred to as "your competition".

Comparing your website to that of your competition helps to determine where the initial efforts of optimization should be focused.

Initial Organic Optimization

Gameday Interactive will create and/or perform the following optimizations to each page of the client’s website in order to improve relevancy for the selected target keyword set:

  • Metatag Optimization

    Gameday Interactive will populate Keyword, Title and Description metadata

  • Hyperlink Optimization

    Gameday Interactive will interlink related content areas throughout the entire website

  • Image ALT-Attribute Tagging

    Gameday Interactive will populate keyword rich text to describe each image within the website as search engines are not able to view graphic based content.

  • Keyword Relevancy & Weighted Content Optimization

    This may sound obvious, but it is important for the content on a webpage to be relevant to the keywords you are targeting. Equally as important, is how these keywords are showcased within a webpage. All content is not created equal in eyes of the search engines. The search engines place greater importance on certain content based on how the information is presented. Search engines pay particular attention to content that is bolded, featured in header tags, included in bulleted lists and so forth. Our SEO Specialists are experienced in enhancing page content to catch the attention of the search engine crawlers.

  • HTML & XML Sitemap Implementation

    Adding a sitemap to your website is great idea for several reasons. First, it enhances the user experience by providing an at-a-glance overview of your site’s content much like a table of contents. Another reason why adding a sitemap is important is that if developed properly, it is the only webpage in your website that is a single click away from every other page in your site. In performing SEO, one of your goals is to get as many pages of your website indexed as possible. A sitemap provides an efficient path for search engine crawlers to find every page within you website.

  • Robot.txt file Implementation

    When a search engine crawler comes to your site, it will look for a special file called robots.txt. This file that is nested in the root directory tells the search engines, which pages of your site should be indexed and which should be ignored.

  • Backlinking Strategies

    Backlinks are hyperlinks that are directed towards your website from other websites on the Internet. They are also commonly referred to as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of a particular website. Backlinks are important with regard to SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a related search query.

  • SEO Copy writing

    The primary purpose of a search engine is to connect users with the most relevant content available for the keywords they type in. For this reason, adding keyword rich, relevant content to your website is the single most important thing you can do to improve your presence within the search engines.

    Gameday Interactive’s team of seasoned SEO Copy Writers are experienced in working with clients to craft clear and concise copy that not only engages visitors, but is also structured to garner the most attention possible of the search engines when they visit.

  • Ongoing Monthly SEO Maintenance

    It's not enough to simply design your website, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated. A search engine optimization maintenance plan will ensure that your site will continue to increase in its rankings, attract more visitors and deliver more sales.

    Gameday Interactive offers ongoing monthly Search Engine Optimization services that are unique and tailored to each client's needs. Our SEO maintenance program offers, but is not limited to:

    • Monthly performance based tracking and analysis of the client's rankings in the major search engines, based on the targeted keywords.
    • Tracking and analysis of website traffic reports
    • Ongoing keyword research. Some keywords lose their popularity due to seasonal changes, market issues or changes in the competitive landscape. Continual keyword research will ensure that your site is always targeting the optimal keywords for your business.
    • Copywriting revisions based on any new keywords.
    • Relevant backlink building strategies
    • Pay Per Click campaign strategies and implementation - Optional.

Contact Gameday Interactive via email today to discuss your Search Engine Optimization needs.

Or call us: 817-430-8860.